Lead by Design

 A 6-Week Beta Experience for Visionary Leaders

 For founders, creatives, and change-makers ready to stop performing leadership — and start leading from their energetic truth.

  You were designed to lead differently. It’s time to remember how.

 You’ve already done the courses.
Read the books.
Mastered the frameworks.
You know how to lead.

But deep down, you’re asking:
What would my leadership look like if I stripped it all back?
If I stopped managing perception and started trusting myself?
If I could lead with less effort — and more truth?

This isn’t another leadership model to squeeze yourself into.
It’s a return to the leader you already are — underneath the conditioning.

What is Lead by Design?

Lead by Design is a brand new leadership experience, rooted in Human Design and created for those who are ready to lead more truthfully, energetically, and sustainably.

This beta round is your invitation to be one of the first to go through this process — to shape the experience as we go, and to access it at a special founding member price.

This isn’t about learning how to lead.
It’s about unlearning what’s not yours — and refining the rest.

 In this programme, you’ll:

  • Understand your unique energetic blueprint as a leader

  • Spot where you're leading from conditioning instead of clarity

  • Reclaim how you're designed to communicate, decide, and show up

  • Identify and shift energetic leaks in your team, business, or rhythm

  • Explore your inner authority, open centres, and profile in real-time

  • Begin leading in a way that actually energises you — not depletes you

Week 1:
Lead from the Truth — Not the Template

Aura mechanics, energy types, and the cost of performance

Week 4:
Power, Purpose + Circuitry

Why you lead the way you do — and who you're here to impact

 What We’ll Cover:

Week 2:
Inner Authority & Decision-Making

Making clear decisions without rushing, reacting, or overthinking

Week 5: Communication by Design

Understanding your voice, message, and presence

Week 3:
The Profile Advantage

Unpacking your personal brand + unconscious leadership patterns

Week 6:
Integration + Magnetic Leadership

Environment, embodiment, and sustained energetic clarity

What’s Included

  • 6 weekly 90-minute live calls (Thursdays at 7:00pm BST / 2:00pm EST / 11:00am PST)

  • Replays of every session

  • PDF workbook or Notion board for weekly reflection

  • Optional Slack space for integration and support

  • Bonus meditations to support emotional and energetic clarity

What Makes This Different

 This is the first-ever round of Lead by Design — a beta experience for leaders who want to shape this work from the inside.

You’ll receive the full transformation at a significantly reduced founding member rate, in exchange for your reflections, insights, and honest feedback.

This rate will not be offered again.

 This is for you if:

  • You’re already leading — but something feels out of sync

  • You want to understand your leadership from the inside out

  • You’re done performing leadership and ready to refine it

  • You want to lead with more clarity, confidence, and ease

  • You’re curious about Human Design — and ready to apply it

Beta Round Details:

  • Start Date: Thursday 25th September 2025 (no session on Thursday 23rd October so final session will take place on 6th Nov)

  • Live Calls: Thursdays at 7:00pm BST / 2:00pm EST / 11:00am PST

  • Location: Zoom (recordings provided)

  • Group Size: 6–8 leaders only — intimate, potent, personal

Investment

This is a powerful, live leadership experience designed to reconnect you with the way you were built to lead.

£695
Or 2 monthly payments of £350

Includes:

  • 6 x 90-minute live sessions

  • Workbook or Notion reflection space

  • Slack support for coaching and integration

  • Bonus meditations

  • Access to all recordings and materials for at least 12 months

Only 6–8 spots available.
This price will never be offered again.

Ready to Lead by Design?

This is your invitation to lead in a way that works for you.
To stop shape-shifting.
To stop guessing.
To start trusting.

  • “Understanding my Human Design has taken the pressure off trying to be good at everything. I now lead in a way that honours how I work best — and use my energy to advocate for brave, new ways of doing things.”

    Ruth, Partner - Brand Agency

  • “Working with Carly and the group brought real clarity to how I relate to others. Seeing different Human Design types in action deepened my understanding — and gave me practical insight for working more effectively with people in a professional setting.”

    Ashley - Director of Product Management

  • It’s truly been the most refreshing, joyful and energizing experience. I can’t thank you enough for inviting me on this journey with you and the rest of the group.

    Cherilyn - Head of Business Change

  • "Working with Carly and exploring Human Design has completely transformed the way I lead my team and work with colleagues. It’s helped me understand my own patterns and reactions, and given me practical tools to work better with others by appreciating how differently we’re all wired."

    Kathryn - Practice Director

Person sitting cross-legged on a yoga mat with a laptop, surrounded by plants and a wooden wall backdrop.

About Carly

I’m Carly Ferguson — a leadership coach, Human Design guide, and lifelong challenger of what it means to “do it right.”

For over a decade, I led high-performing teams in fast-paced creative industries. But beneath the accolades and output, I saw a pattern: brilliant leaders burning out by trying to lead like someone else.

That’s what led me to Human Design — and what inspired Lead by Design.

Today, I work with visionary founders, creatives, and change-makers who want to refine their leadership, not reinvent themselves. My approach blends deep energetic insight with real-world leadership experience, helping you lead from your truth — not the templates you’ve outgrown.

If you’re done performing leadership and ready to lead in a way that energises you, you’re in the right place.